Our Team

Headshot of Janice Goodman. White woman with blonde hair and glasses leaning on desk with a friendly smile.

Janice Goodman

Jan has an impressive four decades of experience within the horticultural industry, showcasing her expertise as the visionary founder and CEO of Cityscapes Inc, a premier plantscape provider that transforms the built environment through the power of plants. Armed with a degree in landscape design and horticultural technology from the University of New Hampshire, Jan is not only a respected authority in her field but also a registered provider for the AIA/CES (American Institute of Architects Continuing Education System) and BOMI (Building Owners Managers Institute). She extends her knowledge through educational credits and programs aimed at architectural industry professionals and commercial property experts, emphasizing the myriad advantages of incorporating greenery and biophilia into architectural designs.

Jan is a sought-after speaker at national landscape conferences, including TPIE, BOMA, and Cultivate the American Hort Conference, where she shares her insights on biophilic design, living walls, interior and exterior landscaping, and holiday décor.

Within her local BOMA Boston chapter, Jan stands as an active and esteemed member, having earned the "Affiliate Member of the Year Award" in 2010. She has dedicated her time to the BOMA Benefit Committee since 2006, playing a pivotal role in raising over $80,000 annually for local Boston non-profits such as Bridge Over Troubled Waters.

Cityscapes, under Jan's exemplary leadership, was recently awarded the 2023 Small Business of the Year Award for Cultural Excellence from the Boston Chamber of Commerce.

Jan's philanthropic endeavors extend far and wide across the Boston and South Shore area, where she supports various non-profits, including the Pine Street Inn, Friends of the Homeless, Brookview House, Breaktime, Friendship Home, and the Women's Lunch Place. In 2020, she received a Community Service Award from Brookview House in recognition of a decade of tireless community service. In an effort to further give back to the community, Jan founded TransPLANTed, a charitable offshoot of Cityscapes. Transplanted is dedicated to raising funds for local nonprofits through the sale of plants from their mobile plant truck. With a passion for urban greenery and a commitment to giving back, TransPLANTed aims to make a positive impact on communities while cultivating a love for plants. This initiative led Janice to be recognized as one of People Magazine’s “Kindest People in America” in 2022. 

For the past 15 years, Jan has been an integral part of the Board of Directors for "Green Plants for Green Buildings," a non-profit organization dedicated to promoting the aesthetic, economic, and well-being benefits of nature in the built environment. Her commitment has led her to assume the presidency of the organization.

In 2016, Jan was bestowed with the prestigious "American Hort" Hall of Fame Award, a testament to her unwavering dedication to the Interiorscape community and her significant contributions to the industry.

Jan fully believes in the transformative power of plants and works every day to transform people’s lives through the power of plants. 

Headshot of Billy Craig. White man with reddish blonde hair standing and smiling talking to a crowd.

Billy Craig

Billy has spent the past 20 years as a business leader within the creative economy, challenging norms and working to prove that long-term sustainable outcomes don't have to come at the expense of short-term profit. He believes in the power of assembly and building community as both a means and an end to our goals, and that this fire of shared experience can be lit with 5 people or 5,000.

Before joining Utopia as co-Owner and Director, Billy was at the Boston Society for Architecture (BSA) for 12 years, most recently as Managing Director. Under his leadership, the organization experimented with every event format imaginable and he's excited to bring those experiences to Utopia Festival. He learned that people are sometimes looking for new content and to learn, at other times to connect with like-minded people, very often they just want to have a little fun, and in special moments they want to join a revolution. 

Billy is committed to environmental action in all his pursuits, and is overjoyed to be working with amazing partners at Utopia Festival to this end. The festival provides opportunities for local artisans and businesses, creates a platform for community based nonprofits to share their work, and generally increases awareness around the land and food systems we participate in, providing us with choices to be proactive with our everyday behaviors.